IT'S NOT THE SIZE THAT COUNTS
Real men know that less is more; well, those with a discerning palate. For in the wonderful world of microbreweries, the secret is lower production and higher standards. From Japan’s Ji Biru to California’s Sierra Nevada, quality craft ales are on the rise. Call it revolution or renaissance, today’s man needs to be able to tell his hops from his golden head and his craft ale from commercial beer. So guys, take note.
Wherever you are in the world, ordering a local beer gives you a chance to connect with the local culture. You can get to know the ingredients, unique tastes and idiosyncrasies of the region. When in Australia, get right down under by mentioning names like Bush Shack Brewery, whose brews include Dirty Dan’s Dark Delight and Strawberry Blonde, or check out brewers like Bootleg and Cheeky Monkey.
You can also seek out the local brewpub: an establishment where they make their product on the premises just for client consumption. Be sure to chat with the bartender. He probably brewed it and will recommend food pairings, like lox or deep fried pickles. Learn about other good marriages, like Chicago’s Goose Island IPA - the perfect match for curries, blue cheese or ancient Gouda.
A good place for self-education on craft beers is Portland, Oregon, known as Beervana for its 30 plus microbreweries (more than any other city in the world). Sound as if you’re in the know by singing the praises of Stumbler’s Stout from the Columbia River Brewing Company, a winner at the World Beer Cup 2012.
Be confident walking into any bar displaying the Good Beer Seal in NYC. It means this is no ordinary watering hole, but one where quality, well-kept craft beer is served in the right kind of glasses, at the right temperature by knowledgeable staff. Even better if you visit in July when there is a month-long beer festival.
The next time you go out for a beer, make it a real one. For if every man should have a story worth telling, we think his beer should too. The beer you drink says a lot about you.