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Make These Simple, Yet Effective, Changes Now.

Over the next few years, the men’s grooming market is expected to grow by about 30%*. And men make great clients for any salon. They are loyal to their stylists, open to product recommendations, and get their hair cut more frequently than women do. That means minor changes to your salon’s offerings and techniques can lead to dramatic increases in your men’s business.

Add Services that Sell Products
Expand your salon menu to include services like neck clean-ups and beard trims, which both use American Crew Shave products.

Add a Men’s Corner to your Salon
Create an area with men’s grooming products, masculine design, and magazines like GQ or Sports Illustrated. It will help men feel welcome in your salon.

Start a Referral Program
Establish a way for men to bring in their friends and co-workers. This can be your source of future business.

Provide Gifts That Include Sample Sizes
If you want men to buy an item, give them a chance to try it. Once they experience a quality product, they are more likely to purchase it again.

Offer Gift Certificates
Encourage your stylists to sell gift certificates for men’s services and grooming products to their family clientele.

Keep the Salon Neat
An orderly, clean atmosphere is more inviting. Men will feel more comfortable and explore your product offerings.

Design in Neutral Colors
Your salon should be designed to appeal to women and men alike. Don’t turn off any potential customer.

Men’s Grooming Products: A Global Analysis. Packaged Facts, November 2009.