WHY ATTEND THE FRONT ROW SUMMIT

Everyday you transform lives from your salon and now it’s your turn to take center stage.

Engage with 1,500 peers across two dynamic days, featuring first-rate inspiration at Europe’s finest hair show, cutting-edge macro trends and the brand’s latest innovation.

Elevate your expertise with a game-changing summit.

Whether through the fashion-forward content on Sunday night or by connecting with your hair idols at the IHA awards ceremony, this show is crafted exclusively for hairdressers like you.

HAIR STYLISTS, IT’S YOUR STORY, OWN IT, WRITE IT. JOIN US FOR A NEW ERA OF MENS GROOMING.

Contact your Sales Representative for details or to request access. LImited tickets available.

Agenda

Here’s what you can expect each day:

DAY 1

  • 5:30 PM:  Welcome
  • 5:45 PM – 6:15 PM:  At the forefront of trends

  • 6:15 PM – 6:30 PM: Spotlight on co-creation

  • 6:30 PM – 7:00 PM:  American Crew new male grooming era

  • 7:15 PM – 7:45 PM:  Salon success stories

  • 8:00 PM – 8:30 PM:  Front Row runway show

  • 8:30 PM – 11:00 PM:  Front Row dinner

  • 11:00 PM – 3:00 AM:  Front Row celebration

DAY 2

INTERNATIONAL HAIRDRESSING AWARDS


  • 5:30 PM – 6:30 PM: Purple Carpet

  • 6:30 PM – 7:00 PM: Doors Open

  • 7:00 PM – 9:30 PM: IHA Catwalk & Awards

  • 9:00 PM – 9:30 PM: Access to cocktail areas

  • 9:30 PM – 2:00 AM: IHA Standing Cocktail

Topics

A sampling of the event topics we are excited to share.:

Consumer Trends

The Spotlight will be on future consumer tends with a curated selection of all the key insights for your salon so it’s ready to succeed:

Co-Creator

Join us for this interactive session to make your voice heard. Your expertise at the service of your future needs.

Hair Artistry on Stage

Be at the front row of fashion-forward hair led by our multi-award-winning ambassadors.

New Male Grooming Era

Learn alongside the market leader about how to engage with new consumer needs with Gen Z at the forefront.

American Crew will demonstrate the latest grooming men’s trends led by Phoenix Thompson, American Crew Education Director.

Salon Success Stories

Discover and celebrate those who have made the mark so your salon can be the next!

Image of Lisbon Congress Convention Center

Where?

LISBON CONGRESS CENTER

April 28th & 29th, 2024

Contact your Sales Representative for details or to request access. LImited tickets available.