About American Crew

THE HISTORY OF AMERICAN CREW

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust.

In 1994, a stylist named David Raccuglia walked into a distributor’s office in Chicago holding a clear bottle filled with maple syrup. He foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process.

Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and style products. And for more than 20 years, we’ve delivered.