American Crew at Front Row Summit

American Crew at the Front Row Summit Event in Lisbon, Portugal

For those that are passionate about the art of hairdressing and wanting to stay ahead of the curve when it comes to industry trends, the Front Row summit is a must-attend. American Crew was excited to be a part of this year’s event in the vibrant city of Lisbon!

Front Row Summit 2024 is not just another hairdressing event; it’s an experience designed to empower and inspire. Hosted by Revlon Professional®, this event took place on April 28th and 29th. The event gathered some of the brightest minds and most innovative talents in the hairdressing community, with over 1500 inspiring hairdressers in attendance.

At the Front Row summit, hairdressers immersed themselves in a world of creativity, learning, and networking. The event was structured to provide invaluable insights into the future of hairdressing and equip attendees with the tools needed to successfully propel careers in the industry forward.

One of the highlights of Front Row Summit 2024 was the focus on mastering self-branding and digital growth, both of which are essential elements for the future of the salon industry. Through visionary presentations and interactive sessions, attendees gained a deeper understanding of upcoming trends and consumer preferences, ensuring salons stay ahead of the curve.

The Front Row Summit 2024 was proud to welcome American Crew. As part of the event, American Crew unveiled the next generation of male grooming, offering insights into how to engage with the new consumer needs, with Gen Z at the forefront.

Revlon Professional’s Senior Vice President, Mario Aragón, lead a talk on connecting salons to Gen Z consumers, while American Crew’s Art Director, Paul Wilson, and Education Director, Phoenix Thompson, presented a male runway show featuring collegiate looks.

Whether you’re looking to stay updated on the latest trendsconnect with industry experts, or simply seek inspiration for your next creative venture, The Front Row Summit is the place to be. With a lineup of visionary presentationscaptivating shows, and awards ceremonies, this event promises to be an unforgettable experience for hairdressers of all levels.

Stream the 2024 event here: Revlon Professional Front Row Summit 2024 live from Lisbon