Hello, everyone! I’m Victor Hugo, the owner of Elevate Style Lounge in Orange, Connecticut. Today I want to share my 23-year journey in the hair industry. It still amazes me every time I reflect on it!

The Power of Social Media

Social media serves as our secret weapon, enhancing the image and quality of my businesses. There are two sides to this spectrum: the influenced consumer and the entrepreneurial producer., I dive into daily content creation to keep followers informed about the latest trends and my involvement in educational seminars.

The Beginning and Evolution 

I started on social media with the conviction to stand out, knowing that time and consistency were key. While my initial content wasn’t the best, I adopted a student mindset and kept adapting. The key is to continually learn and evolve to stay focused on my craft.

Tips for Beginners

If you’re starting on social media, believe that you deserve to market yourself at the highest level. This belief must be accompanied by hard work. Facing uncomfortable situations, like speaking in front of a camera, becomes easier with practice. Conquer what makes you uncomfortable!

Maintaining Freshness

Even experienced users should follow artists and show support. There’s always something new to learn. I follow artists excelling in areas I want to improve, keeping my creativity fresh and motivated.

Effective Platform Use

I use Instagram linked to Facebook to maximize my reach. I vary content between showcasing my skills and marketing the salon and barbers. Consistency and variety keep my profile attractive and professional.

American Crew’s Influence

As an American Crew educator, I apply their methods to create quality content. Training and insights from their marketing team have helped me explain haircuts confidently, both in public and in front of cameras.

Study of Photography and Videography

My wife and I study lighting schemes, lenses, and suitable cameras for photography and videography. Understanding these elements allows us to stand out and learn by observing others to differentiate and improve.

The Magic of Social Media

Social media is not just a tool but a way to connect with our target audience. The ability to target age groups, interests, and local communities has been crucial in keeping our chairs full and the community satisfied.

Persistence and Consistency

The formula for success on social media lies in persistence and consistency. I knew my content wasn’t perfect initially, but each post was an opportunity to learn and improve. Adaptability is essential in a world where platforms and communication are constantly evolving.

Challenging Comfort Zones

My advice is to constantly challenge yourself. If speaking in front of a camera makes you uncomfortable, do it until it feels as natural as talking on the phone. Participating in community events and speaking in front of crowds prepares you for new challenges.

Inspiration and Connection

For more experienced individuals, following emerging artists provides constant inspiration. Stay connected with emerging talent to maintain relevance. My creativity stays fresh by following artists excelling in areas where I want to improve.

Working Smartly

I link Instagram and Facebook to maximize visibility, but I vary my posts. Some highlight my skills, while others promote the salon and barbers. The key is to maintain a clean and attractive profile.