American Crew®, the #1 Premium Men’s Hair Brand in the World*, stepped onto the pitch through its partnership with Wrexham and their Wales-based football sensations: Ollie Palmer, Jordan Davies and Paul Mullin. The collaboration was announced as Ollie, Jordan and Paul prepared to make their highly anticipated appearance in the United States for the team’s friendly matches in Santa Barbara and Santa Clara, California in July 2024.
A Winning Team: American Crew® and Wrexham’s Finest
Our collaboration with Ollie, Jordan, and Paul kicked off as they geared up for their much-anticipated US tour. This partnership underscores American Crew’s commitment to the sports arena, recognizing the significant influence that athletes have on style and grooming trends worldwide.
Jacqueline Mandaro, General Manager at American Crew, expressed her excitement about the partnership stating “we’re thrilled to partner with such extraordinarily talented players who make an impact on and off the pitch. Men’s grooming and style continues to evolve, becoming more and more present in culture, trends and sports. Partnerships like this one with Ollie, Jordan and Paul help solidify American Crew as a leader in professional hair care, but also as a destination for meaningful engagement and inspiration.”
Cheering On Champions
American Crew was present at the July 24th football game in Santa Clara, rooting for our players and inspiring fans to embrace their best selves, whether they’re scoring goals, cheering from the stands, or preparing for the day ahead.
“American Crew has become a significant part of my routine to help define my personal style. As I prepare for our U.S. tour, it’s important for me to look and feel confident as I represent my team. American Crew provides me with the tools to do just that. I’m excited to share my grooming journey with the football community and show how style and confidence go hand in hand,” Wrexham Forward Ollie Palmer states.
Style and Play: Insights from the Field
The trio shared their personal grooming favorites and insights, offering a glimpse into the style routines of leading football stars.
OLLIE
- Favorite Styling Product: American Crew Matte Clay
- Why he loves it? Easy-to-use and adds texture
- Hold & Finish: Workable medium hold, silky matte finish
- How to use: Work a small amount evenly through dry or towel dried hair and style as needed
- Favorite Travel Product: 3-IN-1 Body Wash, Shampoo, Conditioner Ginger + Tea
- Why he loves it? Perfect for travel, only needing 1 product with multiple functions
- Scent Properties: Creates an energizing shower experience
- How to use: Lather, rinse, repeat!
- Favorite Beard Care Product: Beard Serum
- Why he loves it? Keeps the beard conditioned without looking oily
- How to use: Apply desired amount of oil into palm, rub hands together and spread evenly to facial hair
PAUL
- Favorite Styling Product: Fiber
- Why he loves it? Long-lasting hold! Perfect for a long day of football games
- Hold & Finish: High hold, low shine
- How to use: Rub a small amount evenly between palms then distribute evenly through damp or dry hair and style as desired
- Favorite Travel Product: 3-IN-1 Body Wash, Shampoo, Conditioner Tea Tree
- Why he loves it? Perfect for travel, only needing to bring 1 product in place of 3
- Scent Properties: Refreshing fragrance of Tea Tree – a classic
- How to use: Lather, rinse, repeat!
JORDAN
- Favorite Styling Product: Defining Paste
- Why he loves it? Increased definition
- Hold & Finish: Medium hold, low shine
- How to use: Emulsify between palms, work a small amount evenly through damp or dry hair and style as desired
- Favorite Travel Product: 3-IN-1 Body Wash, Shampoo, Conditioner Chamomile + Pine
- Why he loves it? After a long day, it’s a go-to to help unwind
- Scent Properties: Relaxing fragrance for a calming shower experience
- How to use: Lather, rinse, repeat!
Elevating Your Grooming Game
American Crew offers an array of products catering to every hair type and style aspiration, ensuring everyone can find and maintain their unique look with confidence. In 2024, we’re doubling down on our educational efforts with American Crew CAMPUS, an interactive digital platform on AmericanCrew.com. Here, men and professionals can discover the latest trends, grooming techniques, and personal styles.
Through our partnership with Ollie, Jordan, and Paul, American Crew reaffirms its mission to empower men to enhance their grooming prowess effortlessly.
For the latest in grooming innovation and style inspiration check out our CAMPUS Hub and follow us on social media at @AmericanCrew.
*Based on REVLON’s calculations using NielsenIQ ScanTrack Service for the Men’s Hair Care Styling Products category for the 52-week period ending 8/27/22, across the Total U.S. market, xAOC. Copyright © 2022 Nielsen Consumer LLC. Source: Euromonitor International Ltd; Beauty and Personal Care 2023 ed, retail value sales, based on research of 45 countries estimated to represent the largest premium hair care markets.