STYLE ENHANCERS

Meet the next evolution in men’s styling. American Crew Style Enhancers are hybrid styling gel formulas that fuse professional-level control with ingredient-driven care. Powered by purposeful technology — each formula is built with hair-caring agents and styling control tailored to your hair’s needs.

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    3 products
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    MATTE CLAY CREAM
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    FORMING CREAM GEL
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    FIBER GEL

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    Advertisement for American Crew fiber gel style enhancer with a man holding the product. Advertisement for American Crew fiber gel style enhancer with a man holding the product.
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    FIBER GEL
    Three styling gels of American Crew hair styling products on a white background with text overlay.

    WHY STYLE ENHANCERS ARE THE FUTURE OF STYLING

    Whether you’re building texture and fullness, defining curls, or going for a textured matte finish, each formula deliver flexible hold and lightweight control — without stiffness, buildup, or overcomplication.

    Before and after comparison of a man with styled hair using forming cream gel.

    PAIR WITH A PRE-STYLING CLEANSER FOR PEAK PERFORMANCE

    Complete your haircare regimen by using the pre-styling cleansers as a first step, and power up your hairstyle.​

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    Pair With Fiber Franchise

    For even more texture, strength and control

    Shop Fiber Products

    Pair With Forming Franchise

    For even more nourishment and curl definition

    Shop Forming Cream

    FIBER GEL

    · Strengthens while styling​ · Builds natural-fullness and texture​ · Reworkable hold with a healthy-looking finish​ KEY INGREDIENT: ​ · Strengthening bond builder
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    FORMING CREAM GEL

    · Hydrates and defines curls​ · Controls frizz without stiffness​ · Delivers a soft, natural finish​ KEY INGREDIENT:​ · Nourishing Jojoba Oil​ · Natural Coconut Oil
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    MATTE CLAY CREAM

    · Absorbs oil and detoxifies​ · Enhances natural texture​ · Reworkable matte finish without dryness​ KEY INGREDIENT:​ · Detoxifying Kaolin Clay​ · Benonite Clay
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    Model Wash Hair with American Crew Pre-Styling Cleanser Shampoo Model Wash Hair with American Crew Pre-Styling Cleanser Shampoo

    PRE-STYLING FOR ALL HAIR TYPES

    A range of pre-styling shampoos that can work for different hair types and styling concerns.

    You've Got Questions

    You can find our hybrid styling gels at fine retailers online or near you. For Fiber Gel visit here, visit here. For Forming Cream Gel, visit here. For Matte Clay Cream, visit here.​

    · Our hybrid textures combine styling performance with hair care benefits

    · Reworkable formulas that are easy to adjust throughout the day

    · Offer medium hold, tailored by finish​

    · Designed to enhance natural shape, texture, and movement​

    · Fiber gel’s key ingredient is a strengthening bond builder that allows to strengthen the hair while styling​. ​

    · Forming Cream Gel has nourishing Jojoba oil​ that helps to nourish and hydrate curls. ​

    · Matte Clay Cream contains detoxifying Kaolin Clay​ and Benonite Clay to detoxify and absorb oil.

    Style Enhancers are styling gels that not only are perfect for styling but also contain haircare ingredients to be able to offer care to your hair while styling it as you want!​

    Look for the same color packaging in the stylers! Pair Fiber Pre-Styling Cleanser with Fiber, Fiber Cream, Fiber Foam or Fiber Gel. Pair Forming Pre-Styling Cleanser with Forming Cream or Forming Cream Gel. Pair Boost Pre-Styling Cleanser with Boost Powder.

    Phoenix Thomson holding a collage of people in front of an American Crew advertisement.

    Developed in collaboration with American Crew All-Star Barbers


    Each Style Enhancer was shaped with feedback from American Crew All-Star Barbers — professionals who tested the formulas on real clients and helped fine-tune how they perform day to day. Their input helped ensure each product delivers on what matters: natural-looking texture, easy application, and results you can trust.


    “We helped shape these so they perform in real life — and stay flexible enough to rework whenever you need.”