![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-Banner-Logo.webp?v=1712702966&width=2400)
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-ProMarketContext.webp?v=1712699932&width=1600)
Agenda
Here’s what you can expect each day:
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-0428.webp?v=1712699966&width=1600)
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-0429.webp?v=1712699988&width=1600)
Topics
A sampling of the event topics we are excited to share.:
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-SpotlightonTrendsjpg.webp?v=1712700019&width=1080)
Consumer Trends
The Spotlight will be on future consumer tends with a curated selection of all the key insights for your salon so it’s ready to succeed:
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-CoCreation.webp?v=1712700019&width=1080)
Co-Creator
Join us for this interactive session to make your voice heard. Your expertise at the service of your future needs.
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-ArtistSpotlight.webp?v=1712700387&width=1080)
Hair Artistry on Stage
Be at the front row of fashion-forward hair led by our multi-award-winning ambassadors.
![A New Male Grooming Era with American Crew](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-Grooming-Era.webp?v=1712700386&width=1080)
New Male Grooming Era
Learn alongside the market leader about how to engage with new consumer needs with Gen Z at the forefront.
American Crew will demonstrate the latest grooming men’s trends led by Phoenix Thompson, American Crew Education Director.
![](http://www.americancrew.com/cdn/shop/files/AC-Front-Row-Salon-Services.webp?v=1712700019&width=1080)
Salon Success Stories
Discover and celebrate those who have made the mark so your salon can be the next!
![Image of Lisbon Congress Convention Center](http://www.americancrew.com/cdn/shop/files/Lisbon-Congress-Center01000x600.webp?v=1712778408&width=1600)