New: High Performance Hair Care
American Crew®, the Official Supplier to Men, introduces a NEW Hair Care Collection, an enhanced range of shampoos and conditioner that provides expert, professional solutions to men’s diverse hair needs and concerns.
The hero product of the lineup is NEW American Crew® Detox Shampoo—an exfoliating and detoxifying shampoo for a deep cleansing experience. In addition, there are three redesigned, high-performing formulas including American Crew® Daily Cleansing Shampoo, Daily Deep Moisturizing Shampoo and Daily Moisturizing Conditioner for different hair needs.
The collection is formulated with our new emulsifying system designed to provide a richer lather and thicker, denser foam for a luxurious experience and ensure softness and moisture.
Consisting of a high percentage of naturally derived ingredients, each formula contains Vitamin B5 to provide moisture and promote healthy-looking hair, while the Citrus Mint Fragrance provides a refreshing and invigorating sensorial experience.
The new and improved Hair Care collection also paves the way for the brand’s commitment to environmental sustainability. The range is vegan, silicone-free and features re-engineered packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (250mL, 450mL and 1L) —a key initiative to begin to reduce energy consumption in the manufacturing process and helping divert waste from landfill.