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The hero product of the lineup is NEW American Crew® Detox Shampoo—an exfoliating and detoxifying shampoo for a deep cleansing experience. In addition, there are three redesigned, high-performing formulas including American Crew® Daily Cleansing Shampoo, Daily Deep Moisturizing Shampoo and Daily Moisturizing Conditioner for different hair needs.
The collection is formulated with our new emulsifying system designed to provide a richer lather and thicker, denser foam for a luxurious experience and ensure softness and moisture.
Consisting of a high percentage of naturally derived ingredients, each formula contains Vitamin B5 to provide moisture and promote healthy-looking hair, while the Citrus Mint Fragrance provides a refreshing and invigorating sensorial experience.
The new and improved Hair Care collection also paves the way for the brand’s commitment to environmental sustainability. The range is vegan, silicone-free and features re-engineered packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (250mL, 450mL and 1L) —a key initiative to begin to reduce energy consumption in the manufacturing process and helping divert waste from landfill.
