FIBER CREAM

FIBER CREAM

Fibrous cream with medium hold and natural shine

A styling cream that combines flexibility with control, gives your hair refined texture and a natural shine finish.

When to use: Works well with medium to long length of hair

Application: Apply liberally to damp hair or lightly to dry hair and style as desired. Let hair air dry naturally if applied to damp hair.

Features: Polyethylene Glycol Polymers, Methyl Gluceth-20, and PVP, VP/VA, Polyquaternium-69

Benefits: Helps create the visible fibers in the product. A gentle emollient imparts a smooth feel to the hair. Provides the long lasting hold and style control.

FIRM HOLD STYLING CREAM

FIRM HOLD STYLING CREAM

Pliable hold with flexible definition and low shine

A moisturizing formula that tames hair and adds style with low shine and a flexible finish. Washes out easily without leaving residue behind.

When to use: Use to create styles with reliable hold and control. For all hair types.

Application: Squeeze a small amount into palms. Rub hands together and work throughout damp hair. Add product to dry hair if more texture is desired.

Features: Panthenol, Copolymer, and Castor Oil

Benefits: A long lasting moisturizer, prevents from hair damage, thickens hair and improves luster and shine. Provides strong, lasting hold. A natural lubricant used to provide body and shine.

HEAVY HOLD POMADE

HEAVY HOLD POMADE

Heavy Hold with High Shine

Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling

When to use: Use for styles that require maximum hold and shine

Application: Work a small amount evenly through dry or towel dried hair and style as desired

Features: Glycerin, PVP, and Water Based

Benefits: Provides smooth and easy application. Provides long lasting hold and style. A combination of surfactants allows easy removal.

DEFINING PASTE

DEFINING PASTE

Medium hold with low shine

For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that's beyond 2'' in length.

Application: Emulsify between palms and work a small amount evenly through damp or dry hair and style as desired.

Features: Lanolin, Beeswax, Glycerin.

Benefits: A rich emollient with moisturizing properties, provides a pliable hold, gives hair a thicker and fuller appearance.

FORMING CREAM

FORMING CREAM

Medium hold with medium shine

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Application: Work a small amount evenly through damp or dry hair and style as desired.

Features: Water Based, Lanolin Wax, Sucrose, PVP Copolymer, Glycerin.

Benefits: Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker.

POMADE

POMADE

Medium hold with high shine

Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type.

Application: Work a small amount evenly through damp or dry hair and style as desired.

Features: Water Based, Lanolin, Complex Strong Hold.

Benefits: Shampoos out easily without residue. Provides tremendous shine and pliable hold. Ultimate hold in a pliable product.

FIBER

FIBER

High hold with low shine

Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length.

Application: For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.

Features: Lanolin, Cetyl Palmitate, Ceteareth-20, Beeswax.

Benefits: Humectant and emollient responsible for unsurpassed hold, an emollient that provides a smooth after feel, a fine conditioner and an excellent emulsifier, protects against moisture loss while providing total control.

MOLDING CLAY

MOLDING CLAY

High hold with medium shine

Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains touchable shape and texture. Works well for short styles and those who seek a styling product with a more natural, subtle fragrance. Molding Clay is also a product of choice for those who frequently engage in sports and tend to perspire heavily.

Application: Press into Clay firmly, remove a small amount and rub between palms or fingertips to soften product. Distribute evenly through towel dried hair.

Features: Beeswax, Kaolin, Bentonite, PEG-13 Sunflower Glycerides, All-Natural Essential Oils.

Benefits: All-natural holding power, white clay from the Paris Basin, naturally healing and stimulating and good for sensitive skin and scalp, specialty clay used to increase viscosity, provides smoother texture and offers good application properties, provides great conditioning for hair and scalp, no synthetic fragrance. Orange, peppermint, spearmint and lime oils soothe, refresh, cool and naturally fragrance the product.

GROOMING CREAM

GROOMING CREAM

High hold with high shine

Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine.

Application: Apply a small amount evenly to palms and work into damp or dry hair.

Features: Aloe Vera Gel, Lanolin, Coconut Oil, Beeswax.

Benefits: Provides emolliency and moisturizing properties, responsible for tremendous hold and shine, provides conditioning properties and sheen, provides a barrier against moisture loss and has antioxidant properties.

LIGHT HOLD TEXTURE LOTION

LIGHT HOLD TEXTURE LOTION

Subtle control with low shine

Provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Light Hold Texture Lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability. This is an excellent choice for those who want light control in their hair without using a lot of styling product. Perfect for creating a healthy, natural, barely styled look with minimal effort.

Application: Apply a small amount into hand and distribute evenly through towel dried hair. Can also be added to dry hair for added thickness.

Features: Water Based, Hydrolyzed Wheat Starch, PVP Copolymer, Lanolin Oil.

Benefits: Remains pliable and distributes evenly throughout hair, provides healthy gloss to hair, provides body and fullness to hair, helps retain moisture and keep hair under control.

LIQUID WAX

LIQUID WAX

Liquid wax, hair control, medium hold and shine

Controls like a gel, finishes like a wax with medium hold & shine. Creates infinite styles.

Application: Apply liberally and style as usual.

Features: Dimethylacryl Amide/Hydroxyethyl Acrylate/Methoxyethyl Acrylate Copolymer, AMP-Acrylates/ C1-18Alkyl Acrylates/ C1-8Alkyl Acrylamide Copolymer Acrylamide Copolymer, PEG-75 & PEG-32

Benefits: Provides a pliable styling finish that allows for easy styling and re-styling of the hair without a tacky feel. Washes out easily with shampoo. Adds staying power for a style that will last under conditions of high heat and humidity. Lends a wax-like feel to aid in shaping the style.

BOOST POWDER

BOOST POWDER

Anti-gravity volume powder with matte finish

Give hair lift, thickness and a matte finish with American Crew Boost Powder. This weightless powder adds grit for dramatic, gravity-defying texture. And, it can be layered with virtually any other American Crew styling product.

Application: Tap the puck a few times to loosen Boost Powder and then pour a small amount into your hand. Sprinkle it lightly and evenly on dry hair, making sure the product falls to the root for maximum lift and separation. Combine with Boost Cream or other American Crew styling products for enhanced volume and styling options.

Features: Propylene Glycol, Silica Silylate, Citric Acid.

Benefits: Retains natural moisture and softens hair, provides flexible hold and thickens hair, revitalizes and restores hair.

MATTE STYLING CREAM

MATTE STYLING CREAM

Medium hold styling product with no shine

Styles and controls hair to create the look you want with a matte finish. Specially formulated with Panthenol to improve hair’s health and thickness. Benzophenones enhance the product’s performance by shielding against environmental elements, so you get looks that last.

Application: Apply liberally to damp hair and style hair into final shape. Brush through once dry to activate matte finish.

Features:  D-Panthenol, Sodium PCA, Benzophenones, Hydrolyzed Wheat Protein, Acrylates Crosspolymer-3, Silica.

Benefits: Prevents from hair damage, thickens hair and acts as a long-lasting moisturizer. Promotes moisture retention. Provides protection against the effects of ultraviolet rays and nature’s visible components on hair. Enhances hair’s body and shine while acting as an excellent moisturizing and permanent conditioning agent. Offers medium hold, long-lasting results with humidity resistance and no flakes. Weightless, white ingredient used to achieve the matte effect.

LIGHT HOLD STYLING GEL

LIGHT HOLD STYLING GEL

Non-flaking formula

Light Hold Styling Gel builds thickness and shine while providing light control. Our alcohol-free, flake-free formula will not dry the scalp and contains thermal barriers that protect the hair from environmental stress and blow drying or heat treatments. This is one gel that works to condition scalp with ginseng and sage extract.

Application: Apply to towel-dried hair. Comb through and allow to dry naturally.

Features: Alcohol Free, Thermal Protectants, PVP Copolymer.

Benefits: Non-drying to scalp, protects the hair during blow drying, provides body and fullness to the hair.

MEDIUM HOLD SPRAY GEL

MEDIUM HOLD SPRAY GEL

Easy styling control

Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. This product is alcohol-free and contains a sunscreen that helps protect the hair from UV damage. Excellent for blow drying and hair of all lengths, this product can be used on damp or dry hair.

Application: Spray a liberal amount, depending on length of hair, and style as usual.

Features: PVP/VA Copolymer, Aloe Vera Gel, Sage Extract, Low pH.

Benefits: Holding agent with excellent flexibility, aids in styling support and provides firmness, conditions & maintains moisture, conditions dry scalp, prevents over-drying of hair and scalp.

FIRM HOLD STYLING GEL

FIRM HOLD STYLING GEL

Non-flaking formula

Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp

Application: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.

Features: Dual Polymer Complex, Alcohol Free, Low pH, Carbomer.

Benefits: Provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp, allows for easier distribution through hair.

SUPERGLUE

SUPERGLUE

Gel for extreme hold and shine

Creates extreme styles never before possible with high hold, high shine and high definition.

Applications: Apply a generous amount to towel-dried hair, bring look to life and let hair dry naturally.

Features: Panthenol, Copolymer, Castor Oil.

Benefits: A long lasting moisturizer, prevents from hair damage, thicken hair and improves luster and shine. Provides strong, lasting hold. A natural lubricant used to provide body and shine.

ALTERNATOR

ALTERNATOR

Flexible Control Hair Styling Spray

Provides a flexible style that gives you control of your image all day. Apply once, style anytime.

Application: Apply liberally to damp or dry hair and style as desired. Refresh or change your style throughout the day by reworking with your hands. No additional product required.

Features: Plascize L-2700 Polymer and Plascize L-9909U Polymer.

Benefits: Provides flexible styling and restyling power. Makes re-shapeable hair styling possible with the use of your hands. Non-tacky feel and easy to remove with shampoo. Provides a natural look with medium hold and medium shine.

GROOMING SPRAY

GROOMING SPRAY

Variable hold finishing spray

Grooming Spray is an incredibly flexible product. Use it on damp hair before styling or when hair is dry to hold styles in place. Excellent for gray hair or fine hair prone to static. It's also a buildable product, meaning the more you apply, the greater the hold. Grooming Spray washes out easily with no sticky residue.

Application: Spray onto damp or dry hair. Comb or brush hair into place to create a softer natural hold.

Features: Aloe Vera, Natural Humectants, UV Protectants, Variable Hold Formulation.

Benefits: Conditions & maintains moisture, adds shine and manageability, reduces fly-away tendencies, helps protect the hair from sun damage, for increased shine and hold. Can be used independently for styling or as a finishing tool following light or firm hold gel.