Light Hold Texture Lotion (8.45oz/250ml) by American Crew
Finished Beauty Image. Diego Serrano Rosado holding Light Hold Texture Lotion by American Crew
Before and after comparison of Diego Serrano Rosado with styled hair after using American Crew Light Hold Texture Lotion on a gray background
American Crew Light Hold Texture Lotion with clear gel bulk in background. Text on graphic states "Light Hold Texture Lotion".
Male hand holding Light Hold Texture Lotion by American Crew. Benefits listed on graphic state "Water-based, which means it remains pliable and distributes evenly throughout hair", "Makes hair look thicker and increases manageability", "Provides light control for a natural look with slight definition", "Provides body and fullness to hair", "Helps retain moisture and keep hair under control", and "Attributed to natural extracts like ginseng".
Macro-view of Light Hold Styling Gel with three steps for styling. Step 1: Apply a small amount into hand. Step 2: Distributed evenly through towel dried hair. Step 3: Can also be added to dry hair for added thickness.
American Crew Styling Gel product range on a light gray background. From left to right, the first is Light Hold Styling Gel, followed by Firm Hold Styling Gel, then Light Hold Texture Lotion. Text on the graphic reads "Our Styling Gels".
American Crew Light Hold Texture Lotion Alt
Light Hold Texture Lotion (8.45oz/250ml) by American Crew
Finished Beauty Image. Diego Serrano Rosado holding Light Hold Texture Lotion by American Crew
Before and after comparison of Diego Serrano Rosado with styled hair after using American Crew Light Hold Texture Lotion on a gray background
American Crew Light Hold Texture Lotion with clear gel bulk in background. Text on graphic states "Light Hold Texture Lotion".
Male hand holding Light Hold Texture Lotion by American Crew. Benefits listed on graphic state "Water-based, which means it remains pliable and distributes evenly throughout hair", "Makes hair look thicker and increases manageability", "Provides light control for a natural look with slight definition", "Provides body and fullness to hair", "Helps retain moisture and keep hair under control", and "Attributed to natural extracts like ginseng".
Macro-view of Light Hold Styling Gel with three steps for styling. Step 1: Apply a small amount into hand. Step 2: Distributed evenly through towel dried hair. Step 3: Can also be added to dry hair for added thickness.
American Crew Styling Gel product range on a light gray background. From left to right, the first is Light Hold Styling Gel, followed by Firm Hold Styling Gel, then Light Hold Texture Lotion. Text on the graphic reads "Our Styling Gels".
American Crew Light Hold Texture Lotion Alt

LIGHT HOLD TEXTURE LOTION

Title

Subtle control with low shine Provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Light Hold Texture Lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability. This is an excellent choice for those who want light control in their hair without using a lot of styling product. Perfect for creating a healthy, natural, barely styled look with minimal effort.

  • Water Based: Remains pliable and distributes evenly throughout hair.
  • Hydrolyzed Wheat Starch: Provides healthy gloss to hair.
  • PVP Copolymer: Provides body and fullness to hair.
  • Lanolin Oil: Helps retain moisture and keep hair under control.

Apply a small amount into hand and distribute evenly through towel dried hair. Can also be added to dry hair for added thickness.

Aqua/Water/Eau, Propylene Glycol Dicaprylate/Dicaprate, VP/VA Copolymer, Polyquaternium-37, Cetyl Acetate, PPG-10 Methyl Glucose Ether, Lanolin Oil, PEG-40 Castor Oil, Polyquaternium-11, Acetylated Lanolin Alcohol, Caprylyl Glycol, PPG-1 Trideceth-6, Propylene Glycol, Carthamus Tinctorius (Safflower) Seed Oil, Triethanolamine, Salvia Officinalis (Sage) Leaf Extract, Panax Ginseng Root Extract, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Starch, Quillaja Saponaria Bark Extract, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Citronellol, Hydroxycitronellal, Phenoxyethanol.

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Overall rating: 4.622951 / 5 from 61 reviews.

AI Generated Review Summary

The Light Hold Texture Lotion offers subtle control and a natural look for fine or thin hair, praised for its excellent hold and great texture. It is formulated with natural extracts like ginseng to enhance hair volume and manageability, providing a healthy, barely styled appearance with minimal effort.

Summary topics

  • Hair Hold: 18%
  • Hair Texture: 6%
  • Fragrance: 12%
  • Natural Look: 10%

Review topics: ["feeling","texture","look","smells","hair","smooth","shipping","difference","hold","shampoo","clay","shave","pomade","shine","lotion","foam"].

Review highlights

  • "Gives beautiful moderate texture and hold, yet my hair does not feel stiff or crunchy." — Anonymous
  • "I especially love the texture and the matte natural look!" — Anonymous
  • "I’ve bought this for my husband multiple times, it has a great scent and he says leaves his hair feeling clean." — Anonymous

Reviews

Makes my skin so soft!

"Makes my skin so soft and smells amazing and makes my skin glow!! Love it so much and i use it almost every single day, cheap for such good lotion that smells so good!"

— Ceceliam15 1. (4/5)

GREAT

"Great product as described and the hold was perfect"

— Blue (5/5)

Happy

"Nice product to hold hair in place / light hold is what it does and feels soft"

— Anonymous (5/5)

Great product NO STOCK.

"Came here to order this product, a great product (5*) that I have used for many years only to find that it is out of stock! Come on people, if basic marketing education tells you anything, it tells you that you can’t sell what you don’t have. Very disappointing."

— Anonymous (3/5)

Very disappointed

"Items arrived damaged and I've made 2 attempts to contact customer service with no acknowledgement from American Crew. Please reach out to me and I will gladly change my review."

— Anonymous (1/5)

Light Hold Texture

"For what it costs, purchased on Amazon Italy for €12. 80 with its 250 g, the quality/price ratio is truly excellent, nice compact foam that holds water well, silky with nice smoothness, really excellent post, then amplified from the pre/post oil that lasted until the end of shaving, also truly exceptional, then the scent of this soft paste is delicate, almost unscented, it seems like a light herbaceous but I don't really understand what scent it has, but pleasant, closing with its as/mentholated tonic which soothes really well, now I have beautiful silky and supple skin. Brand promoted with full marks"

— Anonymous (5/5)

I have used the Daily

"I have used the Daily Shampoo for over 25 years and liked the manly smell of it. Now You have changed it or discontinued it or I'm told I have to smell like mint. Not me, every guy in the barracks would laugh at me and I do not like the smell, period. Looks like I need to find another product."

— Anonymous (5/5)

AC sent old product -

"AC sent old product - it had hardened into the deep yellow wax. Customer Service did reply and promptly shipped a replacement. . . which was also old product. AC needs quality control."

— Anonymous (5/5)

All Day Hold

"Nice spray. Still need to use some sort of clay or texture spray with it."

— Anonymous (5/5)

I’ve use this product every

"I’ve use this product every day for over 10 yrs. Over the last year and a half I’ve noticed the product having two very difference consistencies. I buy my product from the same local professional beauty products provider, not online. Lately I’ve been receiving product that is nothing short of Vaseline. Just leaves my hair full of grease. I’m used to this item looking more like a white cream which has incredible hold, shine and did not leave my hair greasy. Why did you change the makeup of your Grooming Cream? It’s horrible now! Will be looking for a replacement. Another issue - I tried for a week to call your customer support line at the times indicated. Every time it’s a recording telling me you aren’t in the office. I give up!"

— Anonymous (3/5)

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