TIPS & TRICKS

WE'RE SERIOUS ABOUT GROOMING
AMERICAN CREW IS MORE THAN JUST PRODUCTS

IT'S A LEADER IN MEN'S GROOMING DESIGNED SPECIFICALLY FOR MEN AND THE STYLIST THEY TRUST

TAKE YOUR LOOK TO THE NEXT LEVEL WITH OUR COLLECTION OF HOW-TO VIDEOS

Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine.

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Rub a small amount of Fiber Cream evenly between palms before working into hair

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Work the product into damp hair or lightly to dry hair, applying roots to ends

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Style as desired with your hands or a brush

FIBER CREAM

A styling cream that combines flexibility with control, gives your hair refined texture and a natural shine finish. For medium hold with natural shine. Works well with short to medium length hair.

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Rub a small amount of Forming Cream evenly between palms before working into hair

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Work the product into damp or dry hair, back to front; allowing the hair to pull the product off of your hands

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Style as desired with your hands or a brush

Forming Cream

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.

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Rub a small amount of Defining Paste evenly between palms before working into hair

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Work the product into damp or dry hair, applying roots to ends

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Style as desired with your hands, creating texture

Defining Paste

For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. medium hold with low shine

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Rub a small amount of Matte Clay evenly between slightly damp hands before working into hair

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Work the product into damp or dry hair, applying roots to ends

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Style as desired with your hands

Matte Clay

For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. medium hold with low shine

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Rub a small amount of Pomade evenly between palms before working into hair

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Work the product into damp or dry hair, applying roots to ends

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Style as desired with your hands

Pomade

Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type. For medium hold with high shine.

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Rub a small amount of Cream Pomade evenly between palms before working into hair

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Work the product into dry or towel dried hair, applying roots to ends

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Style as desired with your hands

CREAM POMADE

A moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish. For light/medium hold with low shine.

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Rub a small amount of Heavy Hold Pomade evenly between palms before working into hair

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Work the product into dry or towel dried hair, applying roots to ends

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Style as desired with a comb

HEAVY HOLD POMADE

Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine.

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Rub a small amount of Molding Clay evenly between palms before working into hair

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Work the product into towel dried hair, back to front; allowing the hair to pull the product off of your hands

3

Style as desired with your hands or a brush

MOLDING CLAY

Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains touchable shape and texture. Works well for short styles and those who seek a styling product with a more natural, subtle fragrance. Molding Clay is also a product of choice for those who frequently engage in sports and tend to perspire heavily. For high hold with medium shine.

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Rub a small amount of Grooming Cream evenly between palms before working into hair

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Work the product into damp or dry hair, applying roots to ends

3

Style as desired with a brush

Grooming Cream

Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine.