STYLING

No matter the look or style you prefer, American Crew has a men's hair styling solution for you. Our range includes creams, gels, lotions, sprays and pomades ranging from a matte finish to extreme shine, from a light hold to a heavy hold, and can be applied to damp or dry hair. Styling products like Fiber and Boost Powder are trusted by salon professionals and stylish men alike, while innovations like Matte Clay Spray and Whip allow for on-the-go, effortless styling and relaxed looks.
HIGH HOLD
A bottle of American Crew Matte Clay Spray on a light gray background. The bottle is black with a prominent orange label and a black spray nozzle.
Medium Hold
Light Hold

Lanolin Wax

Hydrates and conditions while enhancing softness and manageability. Hair feels healthy, not weighed down.

Styling Polymers

Forms a lightweight film that locks in structure and shape—so styles stay put. Delivers lasting hold, boosts volume, and keeps frizz in check, even in humidity.

PREMIUM PRODUCTS BY AMERICAN CREW. PERFORMANCE CRAFTED BY PROFESSIONALS.

We offer professional products that are easy for everyone to use. Engineered for results, each product provides the control, versatility, and finish needed to create your look with confidence every day.

DRIVEN BY INNOVATION

30+ years of innovation & insight – we’re your trusted crew to navigate what it means to be a great man, today.

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Styling Made Simple

A versatile lineup of innovative grooming formulas designed to create any current, wearable look – no guesswork.

Created by Professionals

Your trusted crew of barbers, stylists, scientists & cultural insiders guiding every product – so your style always feels on point.

Men's Hair Color

Frequently Asked Questions

Fiber is ideal for shorter hair. It delivers strong, pliable hold with a matte finish and adds thickness to shorter cuts. For a shinier, polished short style, Pomade or Heavy Hold Pomade works better.

Start with a base product like Light Hold Styling Gel on damp hair. Blow-dry in the direction you want, then work a small amount of Whip or Defining Paste through your dry hair with your fingers.

Curly hair needs moisture and definition, not heavy wax. Forming Cream defines curls while taming frizz. Light Hold Texture Lotion works well for looser waves. Cream Pomade is perfect for the guy with curly hair not looking to add shine.

Use lightweight products that build volume instead of weighing hair down. Start with a base product that you blow dry in like Light Hold Styling Gel. Boost Powder adds instant lift and texture when applied at the roots.

Hair styling powder is a loose powder that creates volume and a matte, gritty texture. Sprinkle a small amount of Boost Powder onto the roots of dry hair, then work it through with your fingertips. It gives lift without any shine.